La promotion du vin sur nos écrans

Comment les professionnels arrivent-ils à contourner la loi Evin ?

La promotion du vin sur nos écrans

Comment les professionnels arrivent-ils à contourner la loi Evin ?

Vin et Android - Test de l'application Vinipad

Les tablettes ont-elles de l'avenir dans la restauration ?

Affichage des articles dont le libellé est English. Afficher tous les articles
Affichage des articles dont le libellé est English. Afficher tous les articles

mardi, juillet 19

Le diaporama de l'été !

Trois semaines sur la route des vignobles italiens, roumains et grecs ça laisse des souvenirs. Voici une petite sélection des images insolites du voyage d'étude.


dimanche, mai 9

Master International Vintage

From 8 months now, I have been part of wine business world thanks the Master International Vintage. Far be it from me to promote my master degree but rather to present it. The Master International Vintage is a master degree specialized in vine growing, oenology and wine marketing. He receives every year students from all around the world with totally different backgrounds. For example, my form shares 15 different nationalities. The two years studies are spread in 3 different universities from the 11 European partners institutions. My year followed from September english, « Terroir » and Wine Marketing classes in Ecole Supérieure d'Agriculture d'Angers (ESA). Today it’s wine growing classes turn in directed by the University of Tràs-o-Montes e Alto Douro (UTAD) in Vila Real,Portugal. In july a study trip is organized into the Italian, Romanian and Greek vineyards. The theorical part of the master will finish next december in Corvinus University Budapest, Hungary after 3 month of oenology. The master will conclude by a 6 months minimum internship. 

Jobs opportunities are very large into the wine sector so much learned subjects are different. The specialization is defined by the students background and the final internship. 
This global diversity earned it to be labeled Erasmus Mundus from 2004. This label, given by the European committee, awards the best European master degrees with an international course. 

You can find more information on its website visiting the Vintage Master Club, the new professional network dedicated to the master. 

samedi, mai 8

Taylor's Port or Porto story

I had the oportunity last week end to visit the city of Porto. I enjoyed it perfect view from Dom-Louis bridge, its crazy nights and of course its wines. More exactly, it’s in Vila Nova de Gaia, in front of Porto, on the other side of Douro river that the most prestigious Porto brands are based. Croft, Taylor’s, Sandeman, Cruz or Feirera : this small town, which benefit of perfect condition for aging, houses the most known Portuguese firms. Visits and tastings are generally free.
I would recommend the visit of Taylor’s Port, so much it history represents Porto wine one.

Porto, a british influence : 

Mentioned by our guide with a touch of bitterness, The Portuguese did not create this famous beverage,  that’s well and truly the British. At the end of the XVIIth century, after no endings conflicts between France and England, English started to avoid French wine to turn to Portuguese wines.
In 1703, Mesethuen treaty is signed to reduce taxes and encourage trades between England and Portugal. Wine trades increased so much that England became the first export market for Douro wines. In those conditions, Job Bearsley, originally a british suiting seller, started a wine trade business. That’s the beginning of Taylor’s Port story. Since 1962, the logo has been remaining unchanged. The name “Taylor” appeared later, with a wedding between the Taylors and the Bearsleys.


To add alcohol for a better preservation:

Wine traders realized that their wine badly traveled until England. So they decided to add “eau de vie” at mid-fermentation. Porto wine was born. Besides it capacity of preservation, this method improved wine, particularly when it was aged in Villa Nova de Gaia.
Then the British involved themselves more and more, driven by the Bearsley’s sons. Peter was the first to visit “Quintas” to look for the best grapes. His brother, Bartholomé, was also the first to acquire one Quinta in Douro valley. Since, the firm remained family estate contrary to their competitors.

Today the firm is driven by the Yeatman and Fladgate’s descendants, associated to Taylor’s Port from 1830. Taylor’s Port own 3 Quintas in Douro valley : Quinta da Vargelas, Quinta da Terra Feita and Quinta do Junco.

I will go back later on Porto wine classification which deserves an only post.

But till then,  Saúde !* 

*cheers